Our customer’s journey to selling online
Local businesses build ecommerce sites and never use it.
Turns out, its 2 main objectives
— gaining credibility with customers and processing online orders
— are better served by other tools.
Enabling local shops to sell online
Local shops use Google Forms instead of Shopify to take online orders. Turns out, order forms produce 10 times more orders than Shopify.
This is the story of how order forms beat ecommerce sites like Shopify at its own game.