Jargon is the shortest and most accurate way to explain a problem. The key is to ensure that your target audience can understand it.
Local businesses build ecommerce sites and never use it. Turns out, its 2 main objectives — gaining credibility with customers and processing online orders — are better served by other tools.
Local shops use Google Forms instead of Shopify to take online orders. Turns out, order forms produce 10 times more orders than Shopify. This is the story of how order forms beat ecommerce sites like Shopify at its own game.
At Neartail, we help local businesses to sell directly to their customers, instead of going through marketplaces. By doing so, they create their own brand identity with customers.
