Guesswork is the company behind Neartail, along with three other products designed to enhance Google Forms for different use cases:
Guesswork was founded in 2013 by Mani Doraisamy and Boobesh Ramalingam as a machine learning startup. We initially developed an ML product on top of Google Prediction API to predict customer intent in CRM and eCommerce. This domain knowledge led to the development of Formfacade and Neartail, while our technical background in machine learning laid the groundwork for Promptrepo.
We are a small, highly technical team dedicated to making AI and automation accessible to small businesses. By leveraging Google Forms as a familiar platform, we integrate advanced features without disrupting existing workflows.
Businesses often face a challenge: customers prefer personal interactions through messages or calls, while companies need structured data to track and fulfill requests efficiently. Our solutions bridge this gap by converting conversations into structured form responses, allowing businesses to scale operations without sacrificing the personal touch.
We are on a mission to organize the world's metadata and help businesses turn conversations into commerce. Emails, documents and chats contain valuable data, but they often remain unstructured and underutilized. Our products transform raw inputs into structured data for tracking and decision-making.
This mission drives our work, from enhancing Google Forms to semantic AI. We envision a world where businesses can effortlessly structure and act on data without requiring technical expertise. AI and automation should feel invisible, but deeply integrated into everyday business processes.
Learn more about our mission
